The Passionates: Values and Emotions Will Shape the Future of Business

Passionates believe in taking action to make the world a better place – and they expect business leaders to do the same.

Profile of smiling woman, cityscape superimposed on face

The Passionates: Values and Emotions Will Shape the Future of Business

How much should you care about an especially demanding minority of your market? A lot if they’re in the group we’ve dubbed the Passionates.

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